How did we boost organic leads by 50% using optimized SEO traffic?

To achieve significant growth in organic leads for Jobinfo, we devised a strategic approach that addressed key challenges and optimized their online presence. We identified high-potential search phrases through extensive keyword research and targeted specific job pages to enhance relevance and visibility. Strengthening the site’s authority, we secured inbound links from relevant websites and enriched content with long-tail phrases. Our informative content catered to job seekers’ needs, further boosting the site’s performance. This holistic strategy delivered exceptional results, solidifying Jobinfo’s position as a premier recruitment and placement company.

1. Planning the Right Strategy

In order to increase the organic traffic coming to the site, we meticulously examined which key phrases were driving the main mass of traffic to the competitors’ sites. Through extensive research and analysis, we identified that most of the traffic to large competitors’ websites came from search phrases containing terms like “jobs wanted,” “jobs in…,” and more. Armed with this valuable insight, we crafted a strategic plan to prioritize these keywords and phrases for Jobinfo’s website.

2. Prioritization and Keyword Research

We embarked on a comprehensive mapping of all the jobs featured on the website and their subsequent prioritization based on their significance to the company’s promotional efforts. By understanding which jobs were crucial for Jobinfo to promote, we were able to conduct in-depth research on the preferred job phrases surrounding “job X” and “jobs in X.” This meticulous keyword research allowed us to comprehend the exact phrases that potential job seekers were searching for, helping us align our SEO strategy effectively.

3. Target Pages and Marketing Content

We meticulously constructed a document detailing the titles and tags for each job page based on our comprehensive phrase research. By identifying specific phrases that we sought to promote on each page, we strategically embedded them to enhance the pages’ relevance and visibility. Additionally, we implemented marketing texts on each page that effectively conveyed the essence of the job, incorporating long-tail phrases for increased targeting. These long-tail phrases, consisting of 3 or more words, helped us optimize the site for more targeted searches, potentially leading to higher conversion rates.

4. Strengthening through Inbound Links

To reinforce the job pages, we focused on acquiring inbound links from authoritative and relevant websites. These external links not only established Jobinfo as an authority site but also boosted its exposure and traffic. By leveraging link-building strategies, we strengthened the site’s reputation and improved its search engine rankings.

5. Content for the Blog

As part of our content strategy, we enriched the website guide with informative content catering to the high-tech world, specifically for the main target audience of job seekers. This approach contributed in two significant ways. Firstly, it added value for the site visitors, providing them with valuable information. Secondly, it facilitated the promotion of important pages through internal linking within the content.

By executing this comprehensive strategy, we helped Jobinfo achieve a substantial increase in organic traffic, bringing them closer to their business goals while navigating the dynamic landscape of the recruitment industry. Our tailored solutions and data-driven approach played a pivotal role in the remarkable growth and success of Jobinfo’s online presence.