How did we increased lead conversion rate by 67% without increasing ad spend?

Psagot College offers a range of training programs, focused in the Capital Market, Real Estate and Business Entrepreneurship industries.

It is managed by true “sharks”, who have been around for quite a while. Therefore, they are evidently familiar with the ins and outs of the industry, key figures, market powers as well as the profile of their prospective student – coming to learn from them how to increase revenues and invest funds in a smarter manner.

During the ongoing course of work, the client receives a satisfactory amount of leads – both in terms of leads’ quantity as well as quality.

Year-end months, as is well known, are highly associated with the shopping holidays: Black Friday, Cyber Monday, The Chinese Bachelors Day, etc. The shopping-fest during these days takes place mostly on eCommerce websites, and to a lesser effect in the realm of lead forms.
In order to win a piece of this festive cake, we had to lay the ground towards the year-end months, and come up with a suitable marketing offering, that will be leveraged through the various digital assets, without drastically increasing the monthly budget, while increasing the amount of leads.

Meaning, we strived towards minimizing the investment and maximizing the result.