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Blog Traffic
Organic Traffic
Page Speed
Finance
46
US
B2B
2016
Become approached us asking for help with their organic market reach and user acquisition.
Their website was brand new and had little to no organic visibility and traffic. The client is a business lending marketplace that connects Small-to-Medium business with loans suppliers using technology and advanced algorithms. As such, they were operating in a fiercely competitive niche and were competing against established and powerful domains across the US and Australia.
When Become first approached us for help with the organic acquisition, they had several marketing goals:
Working cooperatively with Become’s highly talented development team, we made specific technical improvements and adjustments to their website. We provided a plan to create new organic landing pages to target specific search terms. We also assisted with the production and optimization of high-quality content for their blog. In addition, we worked on obtaining PR and exposure from relevant websites and partners.
Here are some techniques that assisted with the overall success of the campaign:
Crucial to the success of any SEO campaign is having a technically sound website that offers an impeccable user experience. This includes having optimal site speed, a clear site hierarchy, and other technical SEO considerations. Initially, we worked hard to solve these issues and optimize the site’s performance.
When we began working on the site, there were very few pages that provided the information potential customers were searching for. To successfully reach these customers, we researched the related keywords being searched in Google and created new pages with the matching, high quality content.
Once the pages were live, we invested considerable effort into maximizing their potential to show up at the top of Google’s search results. This involved changing text on the page, as well as technical changes to the code. We also added content which provided genuine value for users and helped increase visibility in Google for highly valuable keywords with many different variations.
A core component of our campaign was the site’s blog. Together with Become’s content team, we carefully crafted a long-term content strategy geared towards publishing frequent, high-quality and unique content. These blogs consistently brought an influx of Google traffic and potential new customers to the site.
By implementing technical enhancements to Become’s web platform and devising a comprehensive content strategy, we achieved a remarkable 213% increase in organic traffic from Google. Leveraging specific keywords and creating new landing pages, we secured first-page rankings for core terms in the finance industry. Additionally, our content strategy resulted in a staggering 493% surge in blog traffic, attracting new customers and enhancing lead generation. Furthermore, we optimized site performance, leading to a 25% improvement in page speed, ensuring an impeccable user experience for their rapidly growing SMB financial optimization platform.
Director of Content
